We helped Brightcove plan, design, & build Gallery, an innovative product for creating engaging video portals.
Story
In 2012 Brightcove, a leader in video production software, approached us with a challenge: could we help them design and build a world-class desktop application to help marketers easily create custom video portals? The portals must be beautiful, simple to navigate, fully responsive, and incorporate current best practices such as video SEO and social integrations like Twitter and Facebook.
Over a 10 month period we designed, built, and helped Brightcove bring Gallery to market. Our work included all stages of the product lifecycle: product strategy and research, UI design and prototyping, beta program and app development, and final release of the product. After launch, we provided additional support and maintenance.
Brightcove has a large number of customers with a wide range of requirements. To design for everyone’s requirements would mean an unfocused product. To prevent this we segmented customers into distinct groups and designed for the needs of the most important few. We also collaborated deeply with Brightcove’s product and engineering teams to integrate with their technologies such as user authentication so that the user experience was seamless.
We consider ourselves privileged to have had the opportunity to work with a company of Brightcove’s caliber and are proud to have helped them launch one of their most successful product lines.
(Rocket Insights) delivered an exceptional amount of product, of very high quality in a short period of time that was beautifully designed, intuitive and fully responsive across all form factors. But, perhaps more importantly, was the collaborative and customer-focused nature in which they work to produce the utmost value to the end user. I leaned on their strategic thinking, can-do philosophy, and agile approach iterating as we tested features in the market as much as their extraordinary engineering talents. They truly are the best.
Caren Cioffi, SVP & GM, Digital Marketing Business, Brightcove
Product Highlights:
Fully-Customizable Portals
It was clear from our early research that customizing video portals was extremely important to marketers at big brands. The portal editing software we were building had to enable marketers to make their sophisticated video portal look like it was a seamless part of an existing website.
Gallery's flexibility lets marketers at big companies easily customize the video portal interface to match their brand assets.
The editor interface includes powerful templates marketers use to customize their portals to dark edgy ones like this...
...or more formal ones like for the U.S. State Department portal which fits seamlessly into the larger government website.
Services Provided:
- Product Strategy
- UI Design
- Web Application Development
- On-going Support and Maintenance
Technology Used
- Node.js
- Bootstrap
- Backbone
- Redis / ElastiCache
- MongoDB
The latest
Gallery is a successful product line for Brightcove and is being used by companies like Home Depot, Cisco, the U.S. State Department, and many others.
